Every Methodology Tells Your Reps What To Do. We Tell You Whether It Actually Happened.

SPIN, Sandler, Challenger, Gap Selling — every sales methodology describes what a good conversation looks like. None of them can tell you, from a real call, whether your rep actually did it. ConvoScience can.

Every Sale Requires Eight Conditions to Be Met

A sale isn't one decision — it's eight, and if any one of them is unmet, the sale stalls, fails, or produces a commitment that won't stick. ConvoScience measures each one from the transcript of every call:

1. Problem Understood — did the agent understand the specific situation, not just the surface complaint?
2. Trust Established — does the customer believe this company will do what it says?
3. Solution Fit — does the recommended service actually match what the customer needs?
4. Differentiation Landed — does the customer have a reason to choose this company over the alternatives?
5. Price Acceptable — has the customer been given a frame that makes the price make sense?
6. Decision Authority — can the person on the call actually say yes?
7. Process Clear — does the customer understand what happens next?
8. Timing Aligned — do both sides agree on when this happens?

Not Every Call Starts the Same

Some calls arrive nearly won — a returning customer, an urgent problem, a clear budget. Others start at zero. ConvoScience computes a difficulty score for every call, so a rep isn't punished for losing a hard one, or over-credited for winning an easy one. Coaching gets aimed at what the agent actually controlled.

We Read Transcripts Like Conversation Scientists

ConvoScience is built on Conversation Analysis — the academic discipline that studies how real conversations succeed or fail — applied to sales calls. A few of the specific things we detect:

Whether the agent restated what the customer said in a way that showed real understanding — or whether the customer had to correct them.
Whether the price was set up before it was delivered, or landed cold with no frame to evaluate it against.
Whether the agent's pitch was built around what this specific customer said, or delivered the same way regardless of who was on the line.

It Comes With Its Own Point of View

ConvoScience comes with a strong opinion on what a good pest control sales conversation looks like — the eight conditions, tuned to your specific services — and measures your team's actual calls against it. If your documented SOP and what agents actually do on calls diverge, you'll see exactly where.

Price Objections Are Usually Not About Price

Across our design partners, price objections are almost always a symptom of failed discovery or trust earlier in the call — not a real price problem. Coaching an agent on price without fixing discovery doesn't work. This is the kind of pattern you can only see when you measure the whole call, not just the moment someone says the number's too high.

See How ConvoScience Can Help Your Team

Book a 30-minute call and we'll walk through what's happening on your calls today, and what ConvoScience would look like for your team specifically.

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