
Why the Best Sales Calls Sometimes End Without a Sale
The Setup: a Sale is Lost?

The Setup: a Sale is Lost?

Why choose you?

How DIY shows up on pest-control calls — and why the agents who engage it don't lose the sale

The Challenge: Complex Information in Sales Calls

About one in ten first inbound calls to a pest control company open with the customer asking about price — a quote, an estimate, what something costs ...
𝐖𝐡𝐲 𝐲𝐨𝐮 𝐧𝐞𝐯𝐞𝐫 𝐡𝐞𝐚𝐫 𝐝𝐨𝐜𝐭𝐨𝐫𝐬 𝐬𝐚𝐲 "𝐨𝐡" 𝐭𝐨 𝐚𝐜𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐚 𝐩𝐚𝐭𝐢𝐞𝐧𝐭'𝐬 𝐚𝐧𝐬𝐰𝐞𝐫? Take this everyday excha...

Human dialog is not a mess of words. Instead, it is a wonderfully orchestrated structure.

A recent call to a shredding company gave me another great example of the challenge in expert–layperson conversations. I thought I was prepared: my pi...
Called an airline about an issue with online check-in. The rep asked me to follow some steps (use the ticket number instead of the confirmation number...

Understanding the choreography that drives business outcomes

You know that "this call may be recorded" message we all ignore? Even this small boring part of business can be done 10X better and make you stand ou...
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