The 10X Upgrade: Turning Boring Disclaimers Into Brand Moments

You know that "this call may be recorded" message we all ignore? Even this small boring part of business can be done 10X better and make you stand out, if you are ready to invest just a little bit of effort.

Here is what I recently heard on the line of a cleaning service:
"Hey... while you're waiting, I just want to let you know this call may be recorded so we can keep getting better at what we do. Now hold on while I connect you."

Look at what they did:
1. The informal "Hey" differs from the traditional corporate opening and sets up a casual frame for the conversation.
2. "while you're waiting" acknowledges and validates the caller's time investment
3. "so we can keep getting better at what we do" vs traditional "quality assurance and training purposes" uses plain, everyday language and creates inclusion

A small thing? Not really, since this recording puts the caller into a much more positive collaborative mood from the very first second.